Our expertise

With a recognized experience in the creation of collections and an efficient sales force, Weeplay supports you in the development of your brand by following these steps :

1. Market trends

1. Market trends

Benchmark, market research and trends watching

2. Design development

2. Design development

Graphic collections development following last trends and brand identity

3. Range plan & pricing

3. Range plan & pricing

Establishing textiles and accessories ranges at the best quality/price

4. Sampling

4. Sampling

Products and finishing developed in accordance with our right-holder's requirements

5. Production

5. Production

Production in our European and Asian sourcings that meet our quality and deadline requirements

6. Quality control

6. Quality control

Inspection over the entire production process and testing made by certified laboratories

7. Marketing & distribution

7. Marketing & distribution

Marketing and distribution through our distribution channels (supermarket, specialised retailers, e-commerce, etc.)

8. Supply chain

8. Supply chain

An efficient and responsive supply chain service